Statistics Tools

Analyze the success of your campaigns and optimize future campaigns based upon measured results.

Real Time Statistics Relating to your Online Survey:

• Number of survey hits:
  -total number of people who viewed user's website survey
• Number of additions to database:
  -total number of people who chose to opt-in
• Number of removals from database:
  -total number of people who chose to opt-out
• Number of Profile Updates:
  -total number of subscribers who changed their profiles

Real Time Messaging Statistics:

• Total number of messages sent
• Number of Plain Text messages sent
• Number of HTML messages sent
• Number of bounced (undeliverable) messages
• Number of HTML messages opened
• Number of AOL (6.0 & newer) messages opened
• Percentage of sent HTML messages that were opened
• Percentage of sent AOL (6.0 & newer) messages that were opened
• The names and email address's of the subscribers who opened the message

Real Time Link Tracking/ Click-Through Statistics:

An easy to remember name may be assigned to each link in your message to allow for simple, concise reporting. The following statistics are available for each unique link in a message:

• Total number clicked
• Total number clicked by recipients of Plain Text messages
• Total number clicked by recipients of AOL 5.0 & older messages
• Total number clicked by recipients of AOL6.0 & newer messages
• Total number clicked by recipients of HTML messages
• Percentage Response Rate by HTML & AOL6.0 recipients
• The names and email addresses of the subscribers who clicked

Real Time Viral Marketing Program Statistics:

Track the success of your Refer-a-Friend Programs

• Total participants
• Total number of people referred
• Total number of sign-ups from those referred
• Percent Conversion Rate
• Names of participants
• Total number referred by individual participants
• Total sign-ups generated by individual participants

Real Time Customer Loyalty/Frequency Program Statistics:

Track the success of your Event Reminder Programs

• Total opened (by month)
• Total sent (by month)
• Percentage Opened
• Number of links clicked by HTML recipients
• Number of links clicked by AOL recipients
• Percentage of links clicked