Archive

Archive for the ‘Ecommerce’ Category

Pinterest, Gaining Social E-commerce Traction?

September 24th, 2012

In recent years, social e-commerce has been rapidly evolving. We are constantly being bombarded with new information and by nature of “overload-protection”, we tend to discount or delay the review of these new social tools until they become mainstream.

Today’s business marketing, specifically in the e-commerce climate takes multiple ways to effectively market your products or services and a essential part of marketing are social tool.

For example you may devote the following percentages – 15% Emails, 2% FB, 5% Blog, 4% Twitter, 2% RSS, 3% Forum,
and now Pinterest?

Keep your social antennas up at all times and quantify what works for you, along with how much time and resources you need to devote to Emails, Facebook, Blogs, Video media, YouTube, Twitter, etc. They are becoming vital parts of the marketing picture. Some or all will work for you and some are a complete waste of time and resources. Some of these tools are now a part of the cost of doing business.

Pinterest, the brainchild of, Ben Silbermann, born into a family of doctors in the Mid West ((Des Monies, Iowa) , influenced by his childhood hobby of pinning insects and bugs of all kinds on a piece of cardboard, drying them, tagging them, and putting them in shadow boxes. Sound familiar? …it should it is the basis of Pinterest pinning

Pinterest, on the outside looks like a new flavor of “Instagram”, but it is much more than that under the hood. Pinterest has devised a better way to organize what I would call “Visual Emotions Commerce”.  According to Fast Company Magazine, currently, 80% of Pinterest users are influential Women buyers, but that is also changing as it imbeds itself into the mainstream.

Across the web, the average sale resulting from a Pinterest user following an image back to its source and then buying the item is a $180 sale, according to research from the e-commerce firm RichRelevance, compared with $80 for FaceBook users and $70 for Twitter users.

In short, Pinterest has been well thought out and is a place where one can relate emotionally-charged images and thread them into an e-commerce conversions. 

New ShopSite Pinterest Feature for YourHost.com Customers!

 

Pinterest is great for sharing recipes, fashion trends, gifting ideas, decorating ideas and so forth.  It does this by “pinning” to your Pinterest page a photo of, say, the finished dish for a recipe, thereby sharing it.

ShopSite Ecommerce, hosted by YourHost.com has Pinterest integration, along with Facebook and WordPress, and other social integrations.

To web savvy person can place HTML code on your pages for Facebook “Like” buttons or Twitter “Tweet” buttons.  If you are using ShopSite v11 sp2, then from within ShopSite you can tell it to automatically put the “follow me on Pinterest” image on your pages and the “Pin it” button on your More Info (product) pages.  To enable these buttons, go to Merchandising > Social Media > Pinterest.  Once there, you’ll get the configuration screen (shown below) to select what you want.

 

Streaming Media and it’s Role

More and more products have demo or visual videos, some from YouTube, and some hosted on a CDN like YourHost.com. I think both are necessary. YouTube keeps it social, and in-house media keeps it more professional and predicable. See the 3 reasons to be cautious with YouTube.

You were asking for more HTML5 ready adaptive skins and here they are … See them here

Have a topic you want to read about?

Let us know what you want to hear from your Internet provider?

YourHost.com staff writers

Sources – DHills,ShopSite, Fast Company

Ecommerce, Marketing, Social Media, Streaming , , , , , , , , , , ,


WordPress-Ecommerce-ShopSite. How do I connect the dots?

August 3rd, 2012

WordPress, what is it really? WordPress is known technically as a Content Managed Systems or “CMS”. The CMS market is heating up and you may wonder weather you should jump on WordPress or some other CMS to add or replace your website.

The key element of a CMS tool is to save you time in updating your website. Afterall, most CEO’s and Marketing guys cannot stand waiting for the web or programmer to get the time to update what you feel is hot off the presses.

Did you know that some Shopping Carts have most of the CMS qualities that a WordPress doe? If built properly, some shopping carts will run and allow you to update your site, similar to a WordPress tool.

WordPress Special – Free WordPress Shopping Cart plugin for 90 days Contact us for details

 

Ecommerce, ShopSite , , , ,


New ShopSite Features For YourHost.com Customers

June 12th, 2012

ShopSite 11 SP2 upgrade includes these features:

•    Wordpress Integration
•    Product Reviews (Pro only)
•    Order History Reordering. Registered shoppers can now reorder from their Order History (Pro only)
•    XML Upload/Download Customer Registration DataProduct Line Item Consolidation
•    Minicart Improvement
•    Customer Tax Exemption
•    Email Notification of New Registered Customers
•    Drag and Drop for Sub products
•    Additional Mobile Support for
•    Advanced Ordering Options

See Full List of Feature Enhancements

Contact us for the your upgrade now.

Eric Kirkhuff / Director of Sales /YourHost.com714 842-8511 x 115

Who’s first to roll out the new version? – I think Microsoft made us cautious in this area. With that said, YourHost.com is typically the first of the ShopSite partners to roll out new featuresets only after they have been fully tested. This makes for happy customers.

 

Ecommerce, ShopSite , , , ,


ShopSite 11.x Pro adds Facebook Ecommerce Plugin

August 19th, 2011

See the video and it will explain it all.  As a technical guy, it was an easy integration.

Ecommerce, ShopSite


How can I collect Credit Card payments without costing me a fortune?

July 26th, 2011

YourHost.com is always looking for tools and services that will benefit their customers and others.

We want to introduce a great product called SquareUP. It is a FOB that plugs into the iPhone 4+ and other smart phones. I have an iPhone using SquareUp works perfectly.

What is Square?

Square is the simplest way to accept credit cards.

It’s easy to use and comes with a free credit card reader for your phone or iPad. Sign up is quick.

When you swipe cards with Square there is just one fee: 2.75%.

** No complicated contracts, monthly fees, or merchant account.

** Download the free app
from the Android Market or iTunes App Store. Square is currently available in the U.S.

Learn more and click here with FAQ’s

Ecommerce , , ,