Virtual Touchstone Features

Empower your direct sales team with Virtual Touchstone™

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Virtual Touchstone has all the features you need to run powerful online marketing campaigns and generate golden sales leads. Click on any area of the diagram to learn how the different elements of Virtual Touchstone work together to meet your needs:

Sales Lead Generation

Virtual Touchstone's patent-pending technology provides an unmatched ability to generate sales leads and build your bottom line. Key features include:

· Prospect Builder identifies qualified sales leads based on user-defined criteria. Common parameters include URL's viewed, number of web pages viewed, and collateral download events.

· Name identification technology gives you the names of otherwise anonymous companies that visit your website in search of product information. Once you know the names of the companies, you can add them to your prospect list for targeted marketing or quick sales team follow-up.

· Advanced tracking capabilities allow Virtual Touchstone to monitor online marketing "touches" for each sales prospect, giving you the information you need to tune your marketing mix for optimum impact.

· Automated emails alert the appropriate sales associate when a prospect makes a return visit to your website so you can respond to active interest while it's still fresh.

· SalesForce Ready means sales leads identified by Virtual Touchstone are easily uploaded into salesforce.com, allowing your sales team to quickly follow-up for increased revenue. Detailed click-path and email behavior for sales leads are automatically uploaded to salesforce.com, arming your sales associates with insight into a prospect's interest before ever picking up the phone.

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Web Analytics

With more than 75 reports that can be broken down for any customer or time period, Virtual Touchstone provides marketers with in-depth insight into web site visitor behavior. Key reports include:

· Conversion funnels - Track how web site visitors progress through an online registration process. Identify bottlenecks and make the necessary changes to improve site registrations and lead generation initiatives.

· Powerful commerce reporting - Monitor shopping cart and product behavior with unmatched ease and accuracy. This tool gives you a complete measure of product mix, revenue analysis, and ROI.

· Detailed click-path analysis - Effectively track how visitors move through a web site. Understand the key messages that prospects take away from a web site.

· Advanced personalization - Choose how you collect and view intelligence to make critical business decisions using executive dashboards, scheduled report delivery to key decision makers via email, and a customizable "My Manticore" tab.

· SalesForce Ready means Virtual Touchstone can automatically upload detailed information about sales prospects into salesforce.com. Your sales associates will be armed with insight into a prospect's interest before ever picking up the phone.

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Email

Virtual Touchstone provides all the tools you need to manage and execute bulk email campaigns. Through integration with web analytics, you'll better understand how your email campaigns impact web traffic. Key features include:

· Enhanced list management - Effortlessly search email lists for subscribe/unsubscribe history for any email address or sales prospect. Download a complete subscribe/unsubscribe history for any email list to ensure compliance with the latest rules and regulations.

· Timed email campaign deployment - Schedule campaign deployments to sales prospects to ensure that email is delivered to customers at the optimal time.

· Individual Email Tracking - Through integration with Microsoft Outlook®, Virtual Touchstone gives sales associates the powerful ability to track individual emails.

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Online Advertising

· Search Engine and Keyword Analysis - Understand which keywords are driving traffic to a website and identify the engine visitors use to get there. Search engine optimization lets you fine-tune web content to direct additional traffic to your site.

· Pay-per-click analysis - Monitor PPC programs to identify which words are producing optimum results. Track the number of white paper and site registrations for each keyword for complete conversion rates and more effective ROI calculations.

· Campaign analysis - From one pull-down menu, refresh data in Virtual Touchstone to show information for selected marketing campaigns only, thus providing in-depth insight into effectiveness.

If you would like to learn more about the Virtual Touchstone web site analytics solution please click here to contact us. If you would like to speak to a representative immediately, please call 800-250-1507.